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:owl:

Owler

Name: Owler
Price: Conatct for pricing USD
Author: Owler, Inc.

Backed By Owler, Inc.

Crowdsourced competitive intelligence and company insights platform.

Sales & Outreach

Overview

Owler is a crowdsourced platform that delivers real-time company insights, competitive tracking, and business news. It aggregates data from millions of companies, providing users with alerts, growth signals, and peer comparisons. Owler is used by sales, marketing, and strategy teams to monitor competitors, discover prospects, and stay informed about industry developments.

Use Cases

Monitor competitor news and updates

Receive real-time alerts

Analyze company growth signals

Peer benchmarking

Discover new prospects

Track industry changes

Top Integrations

🌐

API

Product Info

Deployment Method

API-basedSaaS

Model Type

Closed Source

Support

Pricing

Basic (Free)

Free

Daily news alerts for followed companies

Pro

$300/month

Full access to all company profiles

Enterprise

Custom Pricing

API access

Alternates Research On The Product

Top Features

⚡

Company Profiles (Revenue, Headcount, Competitors, Funding)

🚀

Daily News Alerts (Competitive Insights)

💻

Owler Community Insights (CEO approval, battle card data)

🤖

Company Hierarchy & Structure

🔄

Contact Data

Strengths

Excellent for competitive tracking and news alerts.
Easy-to-use interface and quick access to company data.
Useful for generating sales leads and identifying prospects.

Weaknesses

Risk of making business decisions based on unverified crowd-sourced data (e.g., inaccurate revenue figures).
The data breadth may not be sufficient for niche industries or very small companies.
Limited support for free tier users.
Potential for high annual contract cost if starting on the Pro plan.
Numerous complaints about difficulty in unsubscribing from marketing emails/newsletters.

Reviews From The Web

Real user experiences from across different platforms

Owler is great for competitive intelligence. I get daily alerts on what competitors are doing (funding, new features, leadership changes) which is immediately actionable for my sales team.

Verified User in Computer Software

Recent

Recommendations

Sales and marketing teams needing frequent, real-time updates on key competitors

ime updates on key competitors.

Businesses that prioritize breadth of coverage over absolute data accuracy

r absolute data accuracy.

Users requiring 100% verified, audited financial data

ata.

Small businesses on a tight budget needing comprehensive data exports

ensive data exports.

Final Verdict

Delivering instant, comprehensive, and up-to-date competitive intelligence and company data to inform sales, marketing, and strategic business decisions.

Best For

•Sales and marketing teams needing frequent, real-time updates on key competitors.
•Businesses that prioritize breadth of coverage over absolute data accuracy.
•Users leveraging the free tier for basic competitive tracking.

Watch Out For

•The crowd-sourced data model can lead to inaccurate figures for some private companies.
•Risk of making business decisions based on unverified crowd-sourced data (e.g., inaccurate revenue figures).
•The data breadth may not be sufficient for niche industries or very small companies.
•Limited support for free tier users.

Data accuracy can be inconsistent due to the crowd-sourced model. Free tier is limited in depth and functionality. Focus is primarily on competitive and firmographic data, not deep market analysis. Contact data quality is sometimes reported as lower than dedicated providers.