Clay | AI Agent | Alternates | Alternates - AI Agent Discovery Platform

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Clay

Name: Clay
Price: Contact for Pricing USD
Author: Clay

Backed By Clay

AI-powered CRM that automates lead enrichment and personalized outreach.

Sales & Outreach

Overview

Clay is an AI-driven CRM platform that automatically enriches lead data, tracks relationships, and helps sales teams personalize outreach. It aggregates data from multiple sources to provide a comprehensive view of prospects and automates follow-ups to improve engagement.

Use Cases

Aggregate data

Enhance profiles

Automate follow-ups

Track engagement

Top Integrations

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API

Product Info

Deployment Method

API-basedSaaS

Model Type

Closed Source

Support

Pricing

Free

$0/month

100 credits/month

Starter (Annual Billing)

$134/month

2,000 credits/month (24,000 credits/year)

Explorer (Annual Billing)

$314/month

10,000 credits/month (120,000 credits/year)

Alternates Research On The Product

Top Features

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AI Research Agent (Claygent) for web scraping and research

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Workflow Automation (Sculptor) for conditional logic and multi-step processes

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Waterfall Enrichment (chaining 100+ data providers)

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Targeted List Building from scratch or by importing data

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AI-Powered Copywriting for personalized outreach messages

Strengths

Unparalleled power and flexibility for data enrichment and automation
Ability to replace multiple prospecting tools and save significant time
High data accuracy (users report 80-90% verified data coverage)
Intuitive, spreadsheet-like interface for building complex workflows
AI-powered features (Claygent) for custom research and personalization

Weaknesses

One older review mentioned security concerns about the platform requesting intrusive access to personal Gmail data during the initial sync of an older version/product.
Steep learning curve, which can lead to wasted time/credits and frustration before achieving a working, cost-effective workflow.
No publicly guaranteed support response times found.
High, unpredictable costs due to credit consumption without careful workflow design.
Expensive subscription tiers for accessing core GTM integrations (CRMs).

Reviews From The Web

Real user experiences from across different platforms

It can get very expensive if you don't know how to use it with API's and integrations. Creating the correct waterfall and using the correct APIs can make it a game changer for your outbound.

Verified User

Recent

Recommendations

Data-driven GTM teams who need maximum flexibility and customization for their lead enrichment workflows

and customization for their lead enrichment workflows.

Users who want to consolidate multiple data-enrichment subscriptions into one tool

ment subscriptions into one tool.

Small businesses or individuals with very tight budgets (costs can escalate quickly)

dgets (costs can escalate quickly).

Users looking for a simple, out-of-the-box outreach tool without a learning curve

h tool without a learning curve.

Final Verdict

Enables GTM teams to build and scale highly targeted, hyper-personalized outreach campaigns by consolidating multiple data enrichment and research tools into a single, no-code, automated platform.

Best For

•Data-driven GTM teams who need maximum flexibility and customization for their lead enrichment workflows.
•Users who want to consolidate multiple data-enrichment subscriptions into one tool.
•Teams running highly targeted, hyper-personalized outbound campaigns that require unique data points.

Watch Out For

•The credit-based pricing model and risk of quickly burning through credits if not used efficiently.
•The initial complexity and time commitment required for setup.
•One older review mentioned security concerns about the platform requesting intrusive access to personal Gmail data during the initial sync of an older version/product.
•Steep learning curve, which can lead to wasted time/credits and frustration before achieving a working, cost-effective workflow.

Steep learning curve and complex UI for new users Credit-based pricing can quickly become expensive if not managed carefully Advanced CRM sync and other integrations are limited to higher-priced plans Reports of slow performance and occasionally clunky user experience Credit burn can be quick, especially when using multiple data sources or AI features Limited offline support options

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