Backed By Buffer, Inc.
Social media management tool for scheduling, publishing, and analytics.
Buffer is a user-friendly social media management platform designed for creators, small businesses, and teams. It enables scheduling, publishing, and analyzing posts across multiple social channels from a single dashboard. Buffer offers a free plan for up to 3 channels, affordable paid plans, and features such as content calendar, post scheduling, analytics, and team collaboration. Integrations include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more.
Plan and schedule posts in advance
Manage multiple channels from one place
Track engagement and performance
Generate reports
Invite team members
Assign roles and permissions
Up to 3 social channels
Unlimited scheduled posts
All Essentials features
Visual Content Calendar and Scheduling Queue
Multi-platform Scheduling (Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, Bluesky)
Engagement Inbox for consolidated comments/replies
AI Assistant for post creation and refinement
Start Page (Link-in-bio landing page builder)
Real user experiences from across different platforms
Absolutely love the tool. Indispensable tool for our social media team. Straightforward interface, reasonable price with all the essential functions.
Ge Gao
1yr ago
interface for publishing
multi-platform scheduling
s and custom reporting
al listening or monitoring of mentions/keywords
Simplicity, ease of use, reliable scheduling, and a clear content calendar for streamlined social media publishing, especially for small businesses and teams on a budget.
Limited advanced analytics compared to competitors (e.g., no in-depth competitive reporting) Lack of robust social listening/monitoring tools for mentions/keywords Pricing can become expensive quickly when adding many social channels due to the per-channel model Limited support for some native platform features (e.g., adding trending music/polls to Instagram Reels/Stories, creating/updating Instagram Highlights) Occasional glitches and bugs reported, especially after platform upgrades Does not automatically suggest 'best time to post' based on audience data.