Brandwatch | AI Agent | Alternates | Alternates - AI Agent Discovery Platform

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Brandwatch

Name: Brandwatch
Price: Contact for Pricing USD
Author: Brandwatch

Backed By Brandwatch

AI analyzes social and market data for real-time brand and competitor insights.

Marketing & Content

Overview

Brandwatch uses AI to monitor social media, news, and online content for brand mentions, competitor activity, and market trends. It provides dashboards, alerts, and analytics to support marketing, PR, and product teams.

Use Cases

Track mentions

Analyze sentiment

Monitor competitors

Identify trends

Top Integrations

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API

Product Info

Deployment Method

API-basedSaaS

Model Type

Closed Source

Support

Pricing

Pro/Essentials (Starting Point)

$800

Limited mentions/queries (e.g., 10k mentions)

Enterprise/Premium Research (Top Tier)

$50,000

Unlimited mentions or queries (Contract-dependent)

Alternates Research On The Product

Top Features

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AI-powered Social Listening (Consumer Research)

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Sentiment Analysis and Emotion Detection

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Real-Time Trend and Crisis Monitoring with Smart Alerts

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Social Media Publishing and Content Calendar Management

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Unified Social Inbox for Engagement (Engage)

Strengths

Comprehensive data coverage (100M+ sources, 1.6T historical conversations)
Advanced AI-powered features (Iris AI, sentiment analysis, custom classifiers)
Powerful social listening and crisis management capabilities
High degree of customization for dashboards and reporting
Responsive and knowledgeable customer support/success teams

Weaknesses

Public data collected is subject to the terms and data availability of the source social media networks.
Potential for missed mentions from niche sources or occasional content slippage despite robust coverage.
Steep learning curve may lead to underutilization of advanced features.
Reported software bugs and technical glitches in publishing/scheduling functionalities.
Inconsistent customer support response times compared to some competitors (though support is generally praised as knowledgeable).

Reviews From The Web

Real user experiences from across different platforms

We use Brandwatch to help capture Crisis, and keep track of the conversation. As well as see how people talk about our Brand, our LTO's, and our Campaigns.

Brittney Camargo

November 3, 2025

TrustRadius

Recommendations

Global enterprise organizations needing the most comprehensive social data coverage and historical data analysis

omprehensive social data coverage and historical data analysis.

Teams whose primary focus is deep consumer intelligence, market research, and reputation management

gence, market research, and reputation management.

Small businesses, freelancers, or startups with a tight budget (due to high cost)

tight budget (due to high cost).

Teams needing a simple, out-of-the-box solution with a low learning curve

th a low learning curve.

Final Verdict

The world's most intelligent, comprehensive, and trusted enterprise social suite, combining the deepest consumer intelligence (1.6 trillion historical conversations, 100M+ sources) with seamless social media management in one platform, driven by AI for faster and more accurate insights.

Best For

•Global enterprise organizations needing the most comprehensive social data coverage and historical data analysis.
•Teams whose primary focus is deep consumer intelligence, market research, and reputation management.
•Companies with the budget and resources for a complex, powerful platform and a dedicated team to manage it.

Watch Out For

•The high, non-transparent pricing structure for smaller teams.
•Vendor lock-in risk due to custom annual contracts and dependence on the platform's proprietary AI analysis.
•Reported reliability issues with basic functions like content scheduling and publishing.
•Public data collected is subject to the terms and data availability of the source social media networks.

High cost, primarily targeting enterprise customers. Steep learning curve and complexity for new users or smaller teams. Occasional issues with channel disconnections (Facebook/Instagram). Reported bugs with scheduled posts failing to publish or posts disappearing. Limited cross-posting functionality across all social networks in some versions. Limited tracking for niche/smaller data sources or platforms compared to major ones. The 'Listen' tool limits indexing to 2,500 mentions per day per search with sampling for high-volume queries. App version could be improved (Web version is praised as more user-friendly).

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