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Ahrefs

Name: Ahrefs
Price: Contact for Pricing USD
Author: Ahrefs Pte. Ltd.

Backed By Ahrefs Pte. Ltd.

Powerful SEO toolset for backlink analysis, keyword research, and site audits.

Marketing & Content

Overview

Ahrefs is a leading SEO platform providing tools for backlink analysis, keyword research, content exploration, and technical site audits. Its Content Explorer and AI Content Helper enable marketers to optimize and plan content for better search performance. Ahrefs is known for its extensive link database, accurate rank tracking, and actionable SEO insights for agencies and enterprises.

Use Cases

Discover new & lost backlinks

Analyze competitor link profiles

Find keyword opportunities

Analyze keyword intent

AI Content Helper for writing

Content gap analysis

Technical SEO checks

Actionable recommendations

Top Integrations

🌐

API

Product Info

Deployment Method

API-basedSaaS

Model Type

Closed Source

Support

Pricing

Lite

$129

Site Explorer

Standard

$249

All Lite features

Advanced

$449

All Standard features

Alternates Research On The Product

Top Features

⚡

Site Explorer (Domain analysis, backlink profile)

🚀

Keywords Explorer (Keyword research, difficulty score, traffic potential)

💻

Site Audit (Technical SEO issues detection and fixing)

🤖

Rank Tracker (Keyword position monitoring)

🔄

Content Explorer (Content discovery and analysis)

Strengths

Reliability and depth of backlink data (industry-leading)
Accurate keyword difficulty and search volume metrics
User-friendly and intuitive interface for a data-heavy tool
Comprehensive all-in-one SEO toolset for agencies and power users
Excellent filtering options for precise research

Weaknesses

Traffic estimates can be significantly inaccurate for smaller websites
Inconsistent Site Audit reports reported by users
Frequent changes in pricing and plan features which have frustrated long-time users
Reported unhelpful customer support and long resolution times (Trustpilot reviews)
High subscription costs

Reviews From The Web

Real user experiences from across different platforms

What I value most about Ahrefs is the reliability and depth of its data throughout every tool. The backlink index stands out as one of the most robust in the industry...

Verified User

Recent

Recommendations

Businesses and agencies requiring the most comprehensive and accurate backlink and keyword data for deep competitive analysis

ensive and accurate backlink and keyword data for deep competitive analysis.

Users focused on link building and technical SEO at scale

t scale.

Beginners or casual users with small budgets due to the high cost and credit limitations on lower-tier plans

o the high cost and credit limitations on lower-tier plans.

Users whose primary need is broader digital marketing (e

ing (e.g., social media management, email marketing) beyond SEO.

Final Verdict

The most comprehensive and accurate backlink and keyword data in the industry, enabling users (especially agencies and power users) to perform deep competitive analysis and make high-impact SEO and content strategy decisions.

Best For

•Businesses and agencies requiring the most comprehensive and accurate backlink and keyword data for deep competitive analysis.
•Users focused on link building and technical SEO at scale.
•SEO professionals who can handle a data-heavy interface and justify the premium price.

Watch Out For

•High price point for budget-conscious users.
•Credit system on Starter/Lite plans that restricts core usage.
•Poor customer service experience reported by a notable segment of users on Trustpilot.
•Traffic estimates can be significantly inaccurate for smaller websites

Steep pricing, especially for smaller businesses and freelancers Credit-based system on lower-tier plans limits usage (e.g., filtering consumes credits) Core plans include only one user seat Daily rank tracking requires an expensive add-on ('Project Boost Max') Traffic estimates can sometimes be inaccurate The learning curve can be steep for beginners due to the data-heavy platform Some users report occasional outages and delays in data refresh