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Backed By ActiveCampaign, LLC
Email marketing platform with advanced automation and CRM integration.
ActiveCampaign is a powerful email marketing solution known for its advanced automation, segmentation, and CRM features. It uses AI for predictive sending, lead scoring, and content recommendations, helping businesses design personalized customer journeys. ActiveCampaign integrates with 900+ apps, supports multi-channel campaigns, and is suitable for businesses seeking detailed automations and customer experience management.
Personalized multi-step workflows
Drip campaigns
Predictive send times
Lead scoring
Contact management
Sales automation
Email Marketing
All Starter features
All Plus features
Multi-step marketing automation (flowchart-style builder)
Email campaigns & newsletters
Drag-and-drop email editor
Advanced Segmentation
Site Tracking
Real user experiences from across different platforms
ActiveCampaign is hands down the best email marketing and automation tool I've ever used! The automated features are incredibly powerful, allowing me to create personalized customer journeys with ease. The segmentation is top-notch, ensuring that every message reaches the right audience at the right time…
Nadine V.
Recent
g automation and need deep customization of workflows.
RM) and marketing efforts in a single system.
newsletters (too powerful and complex).
t (pricing escalates quickly).
Consolidating powerful marketing automation, advanced segmentation, and CRM into a single platform to enable personalized, cross-channel customer experiences at scale, especially for growing SMBs.
Steeper learning curve and complexity for beginners/simple use cases Web interface/UI can be slow and feel clunky or bloated CRM is considered basic compared to dedicated platforms and is an add-on or locked in higher tiers Pricing escalates quickly based on contact volume Support responsiveness is inconsistently reviewed (some report slow, unhelpful support)