Backed By Upper Inc.
Route planning and optimization tool for delivery, courier, and field service businesses.
Upper Route Planner is a user-friendly route optimization platform designed for businesses of all sizes, including delivery, courier, and field service operations. It automates routing, navigation, and real-time tracking, helping reduce delivery times and operational costs. Upper features seamless API integrations, round-the-clock support, and a secure infrastructure. Its intuitive interface and flexible integration options make it easy to centralize operations and improve customer satisfaction.
Automated route planning
Supports multiple industries
Live driver status
Customer notifications
API, third-party apps, in-app navigation
Attractive, intuitive interface
24/7 customer support
Data protection
Reliable infrastructure
Max 250 stops per route
Max 500 stops per route
Everything in Growth, plus:
Multi-stop Route Optimization (up to 500 stops per route)
Driver Mobile App (iOS & Android)
Address Validation (catches typos, wrong zip codes, duplicates)
Real-time GPS Tracking (for drivers, admin live tracking on Growth+)
One-Click Driver Dispatch
Real user experiences from across different platforms
What I like the most about Upper is how easy it is for me to use. It has been of a lot of help to me and when teaching the drivers how to use it, it is easy for them to understand.
Hector R
Recent
g (Excel/Google Maps) to automation.
onboarding over complex customization.
variable, large-scale route optimization (20k+ stops).
(drag-and-drop, in-progress re-routing) on entry-level plans.
Maximize fleet efficiency (up to 28% more stops per day), significantly reduce operational costs (fuel/labor), and enhance customer transparency with accurate ETAs and automated notifications.
Key features (POD, Live Admin Tracking, API) are paywalled behind higher tiers. High starting cost due to minimum user requirements (3-5 user minimum on lower plans). Reported performance issues and 'low optimization quality' when handling very long or complex routes. Inability to easily drag-and-drop stops or reassign stops between routes. Mobile app is reported to be slow and less feature-rich than the web interface. Some users reported unreliability (e.g., app failing to optimize route for days).