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Supermetrics

Name: Supermetrics
Price: Contact for Pricing USD
Author: Supermetrics Oy

Backed By Supermetrics Oy

Marketing data pipeline for reporting and analytics automation.

Data & Analytics

Overview

Supermetrics is a leading marketing analytics tool that automates the collection, transformation, and transfer of data from over 100 marketing platforms into spreadsheets, BI tools, and data warehouses. It enables marketers to centralize campaign data, automate reporting, and generate actionable insights without coding. Supermetrics supports integrations with Google Sheets, Excel, Looker Studio, BigQuery, Snowflake, and more, making it easy to build custom dashboards and optimize campaign performance.

Use Cases

Pull data from 100+ platforms

Schedule automatic data refreshes

Aggregate campaign data in one place

Integrate with BI tools and spreadsheets

Custom dashboards for campaign insights

Identify high-performing channels

Top Integrations

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API

Product Info

Deployment Method

API-basedSaaS

Model Type

Closed Source

Support

Pricing

Starter

$37

1 User

Growth

$177

2 Users

Enterprise

Custom Pricing

Custom Users/Sources/Destinations

Alternates Research On The Product

Top Features

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130+ Marketing & Sales Data Sources (Connectors)

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Multiple Data Destinations (Spreadsheets, BI Tools, Data Warehouses)

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Scheduled Data Refresh (Automation)

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No-Code Data Extraction

Strengths

The **ease and speed of setting up** complex data queries.
The **vast number of high-quality connectors** for marketing platforms.
Significant **time savings** on manual data extraction and reporting.

Weaknesses

Low. SOC 2 Type II compliance and the non-storage of customer data minimize risk.
Risk of connector deprecation or breakage due to changes in source APIs (e.g., Facebook, Google).
Low. Support is responsive and accessible.
High risk of unexpected cost increase due to granular, add-on pricing for users, sources, and destinations.
The overwhelming complaint is the complexity and high cost of the pricing structure.

Reviews From The Web

Real user experiences from across different platforms

Supermetrics is the easiest way to centralize all paid media data into one place. It enabled us to create a single dashboard to compare cost, clicks, and conversions across all our channels (Google, Facebook, etc.). The time savings are incredible.

Martin G.

Sept 6, 2024

Recommendations

Marketing teams or analysts who spend excessive time manually gathering data for reporting

me manually gathering data for reporting.

Companies that need a seamless, no-code connection between their ad platforms and BI tools/spreadsheets

between their ad platforms and BI tools/spreadsheets.

Teams needing a general-purpose, non-marketing-specific ETL tool (e

cific ETL tool (e.g., for finance or operations data).

Budget-conscious users who require many data sources or users on a fixed budget

es or users on a fixed budget.

Final Verdict

Automates the consolidation of scattered marketing data, saving hundreds of hours on manual reporting and providing unified, accurate, cross-channel performance insights for faster decision-making.

Best For

•Marketing teams or analysts who spend excessive time manually gathering data for reporting.
•Companies that need a seamless, no-code connection between their ad platforms and BI tools/spreadsheets.
•Organizations prioritizing high security standards (SOC 2).

Watch Out For

•If you require a predictable, all-inclusive, flat-rate pricing model.
•If your primary data sources are niche or custom APIs not supported by Supermetrics' existing connectors.
•Low. SOC 2 Type II compliance and the non-storage of customer data minimize risk.
•Risk of connector deprecation or breakage due to changes in source APIs (e.g., Facebook, Google).

Pricing scales quickly with each additional data source, user, and destination. Some users report occasional connection bugs or API limits with certain data sources. The Starter plan has a restrictive weekly refresh rate.

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