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Backed By Twilio Inc.
Customer data platform for segmentation and unified customer profiles.
Segment is a customer data platform that collects, unifies, and segments customer data across channels. It enables sales and marketing teams to create granular audience segments, personalize messaging, and orchestrate campaigns. Segment integrates with 400+ marketing, analytics, and CRM tools for data-driven segmentation and engagement.
Collect and unify customer data
Create unified profiles
Granular audience segmentation
Sync segments to marketing tools
400+ integrations
Data-driven engagement
Up to 1,000 Monthly Tracked Users (MTUs)
Starts with 10,000 MTUs (then volume-based pricing applies, e.g., +$10-$12 per 1,000 MTUs)
Custom MTU volume, Advanced data governance (Protocols)
**Connections:** Single API/SDK for standardized data collection across web, mobile, and server.
**Unify:** Real-time Identity Resolution for creating a single, comprehensive customer view (Unified Profile).
**Protocols:** Data governance/validation tool to enforce tracking plans and data quality at the source.
**Reverse ETL:** Sync customer data from the data warehouse back into engagement tools.
**Audiences & Journeys (Engage):** Tools to build dynamic customer segments and orchestrate multi-channel personalized campaigns (separate/higher-tier products).
d customer data and complex MarTech stacks.
ce (Protocols)** as a foundational layer.
0 MTUs (cost/complexity is disproportionate).
ETL-only solutions (e.g., Census, Hightouch).
Democratizing access to high-quality, trustworthy customer data for all teams (marketing, product, analytics) while reducing engineering overhead and ensuring data governance/compliance.
**Cost:** Can be extremely expensive, especially for high-volume companies on non-negotiated plans. **Complexity:** The initial implementation and tracking plan setup (Protocols) requires significant developer time. **Support:** Users sometimes report poor or unresponsive customer support, particularly for smaller plans. **Analytics:** Segment is a data collection/routing platform, not a primary analytics tool (lacks built-in funnels/dashboards like Mixpanel).